Design Driven Innovation

Tavaline hind €30,00
3 laos, valmis saatmiseks

Roberto Verganti

288 psl.

2009. aastal

Kõvakaaneline

Vöötkood: 9781422124826

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.