Crisis Casebook, Lessons in Crisis Management from the World’s Leading Brands

Tavaline hind €24,99

TASUTA kohaletoimetamine

141 laos, valmis saatmiseks

Edward Segal

320 psl.

2025 m.

Vöötkood: 9781399822381

A collection of crisis management case studies exploring how the world's biggest brands, from Elon Musk and Amazon to Taylor Swift and The British Royal Family, have responded in a crisis.